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🌀 The Repurposing Flywheel: It All Starts With One Email
Bold Opening
Let’s cut through the noise: you don’t need more content ideas.
You need one idea, done well, and then multiplied.
That’s the Repurposing Flywheel. And today we start with the mothership: your email.
Story to Hook You In
I’ll never forget a client who told me:
“Eli, I’ve written over 300 Instagram posts… but only 5 emails. And my posts barely sell.”
You know what we did? We flipped it. She started writing emails first. Those emails became the foundation for everything else—posts, stories, even course scripts.
Her audience went from “liking her posts” to buying her offers. Because emails go deeper. They connect. They stick.
Step-by-Step Breakdown
Here’s how to start your own flywheel today:
1. Pick the Right Email
Don’t overthink this. Choose one email you’ve already sent (or draft one now).
Criteria:
· It felt authentic when you wrote it ✨
· It got a reaction (replies, clicks, or even compliments)
· Or… it’s a story you wish more people saw
That’s your seed.
2. Treat It Like a Story Archive
Your email is not a one-hit wonder. It’s the library book people should check out more than once. Think of it as your creative well.
3. Save It Where You Can See It
Make a simple folder: “Emails to Repurpose.” Drop it in. Future you will thank you.
Why This Works
· Email is intimate. People read it differently than they scroll.
· Email is long-form. You have space to think, to teach, to storytell.
· Email is evergreen. That one story can be spun into five formats without losing its soul.
When you start with email, every other piece feels anchored instead of scattered.
The Big Lesson
Today, your only job is to pick one email. Just one. Don’t write five posts, don’t design a carousel, don’t overcomplicate it.
Choose your mothership email, and tomorrow we’ll spin it into your first social post. 🚀
The Repeatable Proverb
“Don’t plant five seeds in shallow dirt. Plant one deep, and watch it grow.” 🌱
Find out why 100K+ engineers read The Code twice a week
Staying behind on tech trends can be a career killer.
But let’s face it, no one has hours to spare every week trying to stay updated.
That’s why over 100,000 engineers at companies like Google, Meta, and Apple read The Code twice a week.
Here’s why it works:
No fluff, just signal – Learn the most important tech news delivered in just two short emails.
Supercharge your skills – Get access to top research papers and resources that give you an edge in the industry.
See the future first – Discover what’s next before it hits the mainstream, so you can lead, not follow.
Call to Action
So, Lena, here’s your move:
👉 Go into your Sent folder.
👉 Pick one email that makes you proud (or close to proud).
👉 Put it in your “Emails to Repurpose” folder.
Reply and tell me which one you picked—I’ll hold you accountable.
#InboxToIncome #EmailMarketing #RepurposeContent #ContentStrategy #CreativeSolopreneur #EmailFirst #ContentFlywheel #BrandStorytelling
Email Subject Lines + Pre-Headers
1. “Start with the mothership ✉️”
Pre-header: One email is all you need to power the week.
2. “One email to rule them all”
Pre-header: How to turn a single send into a whole flywheel of content.
“The secret to content consistency? (Hint: It’s in your Sent folder)”
Pre-header: Stop overthinking. Start with one email
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