Hey Lena,

Let’s exhale for a second.
You’ve made it to Friday.
And unlike most promo weeks, your nervous system is still intact. 🧘🏽‍♀️

That’s no small thing.

Because this time of year can feel like a caffeine-fueled blur of "shoulds":

·       I should run a sale

·       I should write 10 emails

·       I should be more prepared

·       I should be excited, but I kinda want to nap

Can I tell you a secret?

✨ Most creators don’t need more adrenaline.
✨ They need a system.

A seasonal SOP.
Something simple.
Repeatable.
Custom-built for your voice, your vibe, and your capacity.

Because you don’t need to start from scratch every November.
You just need a plan that fits you.

Let’s build that today.

Let’s break down the real culprits behind promo-season panic:

❌ Over-planning without action
❌ Under-planning and overcompensating
❌ Copying strategies that don’t match your brand
❌ Trying to “launch” like someone with a team of five
❌ Thinking your value = how many emails you send

Sound familiar?

Here’s your official permission slip:

You don’t need to do more.
You just need to do it differently — with intention, not urgency.

Whether you're launching a course, a bundle, a 1:1 offer, or just doing a gentle seasonal showcase, this framework works.

Subject Line: “This time last year…”
Send this 5–10 days before your promo begins.

✨ Purpose: Build connection. Hint at what’s coming. Share a reflection or story.

CTA: “Can I keep you in the loop when it’s ready?”

Subject Line: “It’s here (and built for your season)”
This is the first official promo email. Don’t yell. Just explain.

✨ Purpose: Introduce the product, who it’s for, and how it helps.

CTA: “Take a look — only if it feels aligned.”

Subject Line: “Still thinking about it?”
Send this a couple of days later.

✨ Purpose: Address hesitations, answer questions, reframe objections.

CTA: “Here’s what past clients said — this might help you decide.”

Subject Line: “Thank you (and one last thing)”
This one is about service, not scarcity.

✨ Purpose: Celebrate those who joined. Acknowledge those who didn’t. Offer a final invitation.

CTA: “Link closes tonight — no pressure, just clarity.”

It’s not the volume that converts.
It’s the vibe.

This structure is built on:

✅ Story
✅ Strategy
✅ Consent
✅ Connection

It feels like Lena.
It sounds like Eli.
It sells — gently.

Let’s create your Standard Operating Promo — a doc you can reuse every season.

Pick 2–3 natural points in the year that make sense for your energy + audience.

Examples:

·       Early Spring (fresh start energy)

·       Late Summer (back-to-business vibe)

·       November (year-end support / reflection offers)

Inside:
🗂️ Last year’s emails
📂 Swipeable subject lines
📁 Testimonials or screenshots
📝 Your 4-email promo template

Next time you launch?
You’re not starting cold. You’re curating.

Use your calendar to:

·       Reserve 2 weeks before promo for warm-up content

·       Schedule writing days (not at 11 PM)

·       Build in buffer time so you’re not scrambling

You’re not “wasting time planning.”
You’re protecting your peace.

Let me tell you about Nina.

She’s a brand coach who used to dread promo season.
“I always write the emails the night before,” she told me.

We built her a burnout-proof SOP in one Notion doc.
Two promos later, she said:

“I don’t panic anymore.
I just follow my own map.
I write better emails because I’m calmer.”

She’s since reused the same 4-email flow for 3 different offers — with a few tweaks.

Revenue? ✅
Rest? ✅
Confidence? ✅

This can be you.

Before you run any promo, ask:

✅ Am I starting with value?
✅ Am I respecting my energy levels?
✅ Do I trust this offer to help — even if no one buys today?
✅ Am I being clear, not just “clever”?
✅ Have I built space to enjoy this?

I turned this system into a plug-and-play doc you can duplicate, edit, and use all year.

✨ It’s called the “Soft Launch SOP”
🎁 It’s free (always)
📥 Just reply with “SOP ME” and I’ll send it your way

Your future self — the one who’s sipping tea in November instead of spiraling in Gmail — will thank you.

Marketing doesn’t have to be chaos.
When you promo from calm, people feel it. And they trust you more.

📜 “Don’t start from scratch. Start from self.”

🧠 What’s one small system you can set up now to make future-you breathe easier?

📥 Save this email to your “Launch Toolkit” folder
📣 Share it with a friend who’s done reinventing their funnel every season

1.     Want a promo plan that doesn’t break your brain?
Pre-header: Here’s your 4-email burnout-proof system.

2.     Write less. Launch calmer. Sell better.
Pre-header: Your seasonal SOP, designed for humans.

3.     You don’t need a new strategy. You need a repeatable one.
Pre-header: How to build a promo flow you actually enjoy using.

Meet AI Scale Stack—an opinionated system that helps solopreneurs ship more, sell more, and save 10+ hours a week.

Load a workflow, follow the checklist, and turn one idea into a newsletter, three posts, and a clear CTA—without tool overload. Ready for momentum?

Send me the Stack. https://aiscalestack.com/new

(Affiliate link — I only recommend tools I personally use and love.)