Hey Lena,

Let’s get one thing straight:

Black Friday is not a personality test.
You’re not a failure if you don’t schedule a 10-email sales funnel by November 1st.
You’re not behind if you don’t want to offer 50% off.
You’re not wrong if you’re feeling… conflicted.

Here’s a little secret most creators won’t tell you:

👉 You can run a wildly successful seasonal promo
👉 Without selling your soul (or your Saturday)
👉 Without shouting louder than everyone else

Because Black Friday isn’t just for big brands with big budgets.
It’s for creatives like you — if you approach it like a storyteller, not a sprinter.

Let’s breathe into that together. 🧘‍♀️

Somewhere along the way, we were told seasonal promos had to look like:

·       Urgent timers ⏰

·       “Only 3 spots left!” (even if there were 12)

·       17 emails in a week 💀

·       Last-minute Canva chaos at 1:46 AM

But the truth is…

Burnout isn’t a business strategy.
And your list wasn’t built to be blitzed.

You didn’t spend all year nurturing your audience just to ambush them with a digital battering ram the week of Thanksgiving.

You built trust. You built beauty. You built voice.

🪞 And your seasonal strategy should reflect that.

So here’s the reframe:

🌀 Black Friday is not a sales event.
It’s an email season. A conversation.
One where your voice gets to sound like you — not like a used-car commercial in your inbox.

Last year, a designer (let’s call her Elle) DMed me in a panic on November 7th.
She said:

“Everyone’s doing Black Friday bundles and bonuses. I was gonna skip it… but I also don’t want to miss out.”

Classic Lena energy.

I asked her:
“What would it look like if your Black Friday promo felt like your brand — clean, classy, and caring?”

We built a mini-season strategy:

·       One behind-the-scenes story

·       One soft sell

·       One gratitude close

·       No countdown timers

·       No fake scarcity

·       No Canva meltdowns

She made $6.3K from 3 emails.
But more importantly?
She enjoyed writing them.
She got replies like “This felt like a hug.”
Her unsubscribes went down.

Her promo was profitable and poetic.

If you’re staring at a blinking cursor and your shoulders are up to your ears right now, it’s probably because:

·       You’re trying to follow a template that wasn’t made for you

·       You’re comparing your pace to someone else’s sprint

·       You’re trying to sound “promotional” when your magic is personal

·       You think you need 5 emails when 2 might be plenty

·       You’re waiting to feel “ready” when what you really need is clarity

Let me say it plain:
You don’t need more noise.
You need a map.

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🎯 1. Think Season, Not Surge
You don’t have to cram all your offers into one weekend.
Start warming up your list now with value, story, and vibe.

🎯 2. Tell a Story, Don’t Shout a Sale
Let your reader feel the intention behind the offer.
Use language like:

·       “Here’s how I created this…”

·       “If you’ve been feeling stuck with…”

·       “This was designed for…”

🎯 3. Permission-Based Promos Only
Use soft CTAs that say:

·       “When you’re ready, here’s the link.”

·       “No pressure. Just a resource.”

🎯 4. No Discount Needed
Don’t slash your prices if it doesn’t feel good.
Sell the value, not the percentage.

🎯 5. Pre-Plan for Peace
Block 2 hours this week to plan your emails.
That’s your serenity safeguard. 🔒

Take 5 minutes and free-write:

🖋️ “If I could only send 3 emails this season, what would they say?”

Write it raw. No rules.
The structure can come later — the soul comes now.

I’ve got a tiny-but-mighty PDF called
“3 Emails That Sell Without Sounding Sleazy”
It’s got structure, story prompts, and CTAs that feel like you.

Just reply with “EMAIL MAP” and I’ll send it over.
Zero sleaze. Infinite calm.

You don’t need to compete with inbox chaos.
You just need to cut through it — with clarity, care, and cadence.

This season, don’t sell like everyone else.
Write like yourself.

Because Lena, they’re not buying a discount.
They’re buying trust.

Your inbox is not a battlefield.
It’s a bridge.

📜 “Sell softly and carry a strong story.”

Tell me:
🔁 What’s one thing you’re planning (or resisting) for Black Friday?
💌 Hit reply and let me know. I read every note.
⭐ Save this email for your planning session.
📣 Share it with a biz friend who’s spiraling in Canva right now.

1.     What if Black Friday felt... calm?
Pre-header: The promo season reframe your inbox has been waiting for.

2.     Inbox panic is optional. Here’s proof.
Pre-header: Black Friday doesn’t have to break you (or your list).

3.     3 emails > 10. Here’s why.
Pre-header: What if less email actually made you more money?

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