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Where we help solopreneurs rebuild trust in their inbox, share people-first email strategies, and support you like a steady guide—not a shouting marketer. ✨📬

Know someone who’s been avoiding their email platform for months? Forward this to them.

In today’s issue:

·       Why the “first email back” feels so emotionally loaded

·       What not to say when you’ve been gone

·       A simple framework to send the email without cringing

Let’s name the moment.

You open your email platform.
You stare at the blank screen.
Your cursor blinks like it knows something you don’t.

It’s been weeks. Maybe months.
And now you’re thinking:

“I can’t just… show up.”
“I should explain myself.”
“This feels awkward.”

Good. That discomfort means you care.

But here’s the truth most people don’t realize:

The first email back doesn’t need to be impressive.
It needs to be human.

The cringe isn’t about writing.

It’s about perceived judgment.

You’re imagining your subscribers thinking:

·       “Oh, now you email me?”

·       “Where have you been?”

·       “This feels salesy.”

So you overcompensate.

You apologize too much.
You write a novel of excuses.
You promise to “do better.”
You make it heavier than it needs to be.

But here’s what your readers are actually thinking:

“Oh, an email. I’ll read this if it feels relevant.”

That’s it.

No resentment.
No scoreboard.
No dramatic monologue.

Your list isn’t mad.
They’re just waiting to see what this email is about.

They try to reset trust with explanation instead of presence.

Long backstories like:

·       “I’ve been so busy…”

·       “Life got crazy…”

·       “I know I haven’t shown up…”

All of that centers you—not the reader.

And paradoxically, it creates more distance.

Trust isn’t rebuilt through confession.
It’s rebuilt through clarity and leadership.

This is not:

“Sorry I disappeared.”

This is:

“I’m here again—and here’s why that matters to you.”

Think of it like reconnecting with a friend.

You don’t start with a résumé of why you were absent.
You start with something real.

A shared context.
A grounded tone.
A sense of direction.

If you remember nothing else, remember this:

A good comeback email does three things—calmly.

Not dramatically.
Not apologetically.
Just honestly.

Example:

“It’s been a minute since I emailed you.”

That’s enough.

No self-flagellation.
No emotional dumping.

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Remind them:

·       Who you are

·       Who this is for

·       Why you’re in their inbox

Example:

“This newsletter has always been about helping you write emails that feel like you—and actually work.”

Orientation creates safety.

Not a pitch.
Not a teaser.

Just something useful, thoughtful, or relieving right now.

Example:

·       A reframing

·       A small insight

·       A practical next step

This says:
“You didn’t open this for nothing.”

Here are swaps you can use immediately:

❌ “Sorry I’ve been inconsistent…”
✅ “I want to pick this back up intentionally.”

❌ “Life got in the way…”
✅ “I’ve been refining how I want to show up here.”

❌ “I promise I’ll email more…”
✅ “Here’s what you can expect from me going forward.”

Notice the difference?

One sounds unsure.
The other sounds like leadership.

You can adapt this directly:

“It’s been a little quiet around here.

I’ve been thinking about what actually makes emails worth opening—and what doesn’t.

Going forward, this space is for practical ideas you can use immediately, without hype or pressure.

Today, here’s one shift that makes writing emails easier…”

No drama.
No guilt.
No cringe.

Just clarity.

People don’t unsubscribe because you disappear.

They unsubscribe when:

·       Emails feel unpredictable

·       The value isn’t clear

·       The relationship feels performative

Your comeback email is a reset signal.

It tells your list:

·       “You’re not behind.”

·       “You didn’t miss anything.”

·       “We’re starting from here.”

That’s generous.
That’s grounding.
That’s trust-building.

You don’t need to earn your way back into your inbox.

You were invited there.

Your job isn’t to justify your absence—
It’s to make the next email worth reading.

Consistency builds trust.
But clarity rebuilds it faster.

·       The first email back feels hard because you care

·       Over-apologizing creates distance

·       Presence beats explanation

·       Clear expectations calm readers

·       One grounded email resets momentum

Reply with your take 🧠
Or forward this to a friend who’s been avoiding their email too”

️If you want to get rich then create and control markets! How? By creating an Email list. AIScalestack

Anthony Maynard

Frominboxtoincome.com

Emails that get read, build trust, and drive results