
🤝 Connect: make it human, fast
Big, bold truth
People buy from people.
Not funnels. Not hacks. Not bots.
So the first stage of the Freedom Funnel is simple: be human, fast. 🫶
Today I’ll help you write two quick “connect” emails.
No fluff. No drama.
Just warmth, trust, and tiny wins.
A short story (why this matters)
A designer I coach once had a fancy welcome flow.
Five emails. Many rules. Zero heart.
We cut it down to two notes.
Note one said hi, gave a quick win, and used her voice.
Note two told a small origin story and asked one tiny question.
Replies tripled.
Her DMs got kind.
Sales came later—soft, steady, clean.
The shift?
She stopped acting like a brand.
She wrote like a friend. ✍️
The plan for today
We write two emails:
· Email 1: Welcome + quick win
· Email 2: Origin story + micro-reply
Keep each under 250 words.
Short lines. Small words. Smile in the copy. 🙂
Email 1 — Welcome + quick win
Goal
Make them feel seen. Help them win in 90 seconds.
Skeleton
· Warm hello. Use their name if you can.
· One-line promise of your newsletter.
· Deliver the freebie in plain words (no gates).
· Give one tiny tip they can do now.
· Invite a light click.
Swipe lines you can steal
· “You’re here. I’m glad you made it.”
· “I send one kind, useful email each week.”
· “Here’s the resource you asked for. No hoops.”
· “Quick win for today: try this one-line prompt…”
· “If you like this, tap this link for the deeper version.”
5 quick win ideas (pick one)
· A subject line that always lifts opens by a hair: “Quick Q:”
· A 3-step fix for wall-of-text emails: line breaks, bullets, bold.
· A 10-minute audit: delete the slow sentence in your first paragraph.
· A reply starter: “Write like you talk. Then cut 20%.”
· A soft CTA trick: “If helpful, write back with ‘more’.”
What to avoid
· Don’t stack five links.
· Don’t sell yet.
· Don’t overshare. Warmth, not diary.
Email 2 — Origin story + micro-reply
Goal
Show your why. Start a two-way loop.
Skeleton
· One moment that shaped your work.
· One lesson from that moment.
· One line on how you help now.
· One micro-question to tag intent.
· One clear way to reply.
Micro-questions that work
· “What do you want most from your emails right now?”
· “Pick one: Consistency, Sales, or Voice?”
· “What would make email feel fun again?”
How to use the answers
· Tag based on the click.
· Send a follow-up that helps that choice.
· Keep notes on phrases they use.
Swipe paragraph (edit to sound like you)
“I almost quit email a few years ago.
I felt loud but not heard.
So I tried a new rule: write like I would to one friend.
It worked. People replied.
Now I help creatives do the same—write less, mean more.”
Add a PS
· “PS: If you’re shy, just reply with one word: Voice, Sales, or Consistency. I’ll send the right resource.”
Subject ideas for both emails
· “You’re in. Here’s your tiny win.”
· “A promise, a present, and a plan.”
· “My short story + one quick Q?”
Keep them plain. Plain outsells cute. 🧠
Make it sound like you (fast voice check)
Read each email out loud.
Ask: “Would I say this to a friend?”
If yes, ship it.
If no, cut the stiff words. Swap in small ones.
Trade these:
· utilize → use
· leverage → use
· implement → try
· roadmap → plan
· optimize → improve
Common mistakes (and tiny fixes)
· Too many links.
Fix: one link per email. Two max.
· Selling too soon.
Fix: save offers for Invite week. We’re building trust today.
· Wall of text.
Fix: short lines. White space. Bullets for three or more.
· No reply prompt.
Fix: ask one micro-question. Give button tags for answers.
10-minute checklist ✅
· Write Email 1 with one quick win
· Add first-name merge tag to greeting
· Link the promised freebie (no hoops)
· Draft Email 2 with one story, one question
· Create three tag links: Voice / Sales / Consistency
· Test both emails to yourself
· Set a 1-day delay between them
· Turn on resend to non-openers with new subject
Set a timer. Ship before it rings. ⏱️
The big lesson
Trust is built in small moments.
A name in the greeting.
A win in a minute.
A question that invites a reply.
Do that, and the rest of your funnel feels easy.
Sales come later. Connection comes now.
Repeatable proverb
“First the hand, then the heart, then the offer.” 🤝
Call to action
👉 Hit reply and tell me your micro-question for Email 2.
👉 Or just send one word—Voice, Sales, or Consistency—and I’ll send back a resource.
Save this issue. Star it. Share it with a friend who needs softer starts.
#InboxToIncome #FreedomFunnel #EmailMarketing #WelcomeEmail #NurtureSequence #ConnectEducateInvite #CreativeSolopreneur #EthicalMarketing #WriteLikeYouTalk
Subject lines + pre-headers (for today’s send)
1. “You’re in. Here’s a tiny win.”
Pre-header: A quick hello + a tip you can try in 90 seconds.
2. “My short story + one quick Q?”
Pre-header: Hit reply with one word so I can send the right help.
“Let’s make this human (and fast)”
Pre-header: Two simple emails to build trust without the ick
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