🔁 The Two-Part Offer That Doubles Your Impact
How to Turn One December Sale Into Two Moments of Connection
💥 One offer. Two touchpoints. Twice the trust.
December is noisy.
January is quiet.
But what if you could gently show up in both months —
without launching twice…
without doubling your workload…
and without losing your momentum in between?
✨ Enter: the Two-Part Offer.
One experience, split across two months, designed to make your people feel supported now and later.
It’s simple.
It’s sustainable.
And it’s the easiest way to sell today while setting up your next sale tomorrow.
📖 How Lena Turned a $47 Workshop into $2,500 in January
Last year, Lena created a December workshop called:
“Reflect & Reset: A Creative Year-End Debrief”
It was just one 90-minute Zoom call. $47.
But instead of stopping there, she added a January check-in session — a casual 60-min co-working and visioning call.
She promoted the whole thing as:
“Close the year clear — and start the next one strong.”
🧠 Here’s what happened:
· 14 people joined the December call
· 12 showed up for the January session
· 7 booked consults with her within 2 weeks
· 3 joined her writing incubator ($833 each)
💥 All because she didn’t end her offer on December 15.
🛠️ Why Two-Part Offers Work So Well
Let’s break this down.
🌀 They’re sticky:
People stay engaged longer when they know there’s a next session
📆 They bridge the gap:
January feels far away when you’re selling in December — unless you connect the dots
💡 They create built-in follow-up:
Instead of ghosting your list in the New Year, you have a natural reason to reconnect
🎁 They feel more valuable:
Two dates = more perceived value, without needing to charge more
🔁 What a Two-Part Offer Looks Like (Real Examples)
Think of this like a cozy book with two chapters.
🎓 Coach
Offer: “End-of-Year Debrief + Q1 Goal Mapping”
· Call 1 (Dec): Reflect on what worked and what didn’t
· Call 2 (Jan): Set your top 3 focus areas for Q1
✍️ Copywriter
Offer: “Fix It Now / Future You” Bundle
· Dec: 1:1 audit + quick wins for existing copy
· Jan: Planning call for upcoming launches
🎨 Brand Designer
Offer: “Vision into Visuals”
· Dec: Mood board workshop
· Jan: Strategy call to apply visuals to new offers
👩💻 VA or OBM
Offer: “Close the Tabs” Session
· Dec: Clean up workflows and inboxes
· Jan: Set up simple systems to stay organized
🌱 Price Range: $47–$197
🕒 Total Time: 2–3 hours
💡 Add-On: Priority booking or upgrade into longer container
🧱 The Secret Sauce: What Makes It Work
Here’s the not-so-obvious truth:
💡 It’s not the content. It’s the continuity.
Your people crave support that lasts.
And the magic of the two-part offer is this:
You’re not just selling a product — you’re walking with them into the new year.
✏️ How to Build Your Two-Part Offer (In Under an Hour)
Use this 5-step formula:
✅ 1. Pick a topic they want help with now AND later
Good two-part topics are naturally reflective + forward-looking:
· “Let’s look back” (Dec)
· “Let’s map what’s next” (Jan)
Try this fill-in-the-blank:
“In December, I’ll help you ___. In January, we’ll ___.”
Example:
“In December, I’ll help you wrap your year with clarity. In January, we’ll plan your content with confidence.”
✅ 2. Decide on two dates
Choose one pre-holiday and one post-holiday date.
· 🗓️ Dec 14–20 (reflect)
· 🗓️ Jan 9–16 (reset)
💡 Tip: Let people know they’ll get the recording for both!
✅ 3. Name it something cozy + clear
Good names = warm, clear, memorable.
Try names like:
· Wrap & Reset
· Close & Kickoff
· Debrief + Dream
· Past to Plan
· Reflect + Recharge
Don’t overthink it. Make it sound inviting.
✅ 4. Set a price that honors both your time and their budget
This is not your $1,500 signature offer.
This is a momentum-builder.
🎯 Ideal Range: $47–$197
💡 Bonus: Include a VIP version for $297+ with a private session
✅ 5. Add one soft CTA for what’s next
At the end of your January session, add a slide or send a follow-up like:
“Want support making these plans real? Here’s how I can help.”
No pitch. Just a path forward.
Let your support speak for itself.
💡 Big Lesson?
You don’t have to launch a full program to stay visible.
You don’t need a funnel to stay relevant.
You just need a simple, connected offer that lingers.
✨ The two-part offer doesn’t end with a sale — it begins with a relationship.
🧠 Say it with me:
“One offer. Two touchpoints. More trust. Less hustle.”
📝 Try this now:
Jot this down in 5 minutes:
1. Topic: What would I love to help people with now — and again in January?
2. Dates: What two simple time slots could I block off?
3. Format: Will this be a Zoom, a 1:1, a co-working session, or a guide + call combo?
4. Price: What feels light for them and fair for me?
5. Follow-up: What’s one way this leads into my Q1 offers?
🎯 Send one email this week with that plan.
Boom. You just doubled your impact — and your momentum.
