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Why small lists are the secret weapon of soulful marketers.
Write less. Connect more. Convert better.

Forget the algorithms.
Forget the “10k by Q2” goals.
Forget the way-too-serious webinars and lead gen bro math.

Today, we’re throwing a different kind of party:

🎉 The Tiny List Party.

If you have:

·       Less than 1,000 subscribers

·       A half-built welcome sequence

·       More unsubscribes than sales this quarter

·       Or a list that’s made up of your mom, your best friend, and one client from 2022…

🎉 YOU ARE WELCOME HERE.

This celebration isn’t about numbers.
It’s about what’s real.

In the loud world of “more, faster, now,” it’s easy to forget that your list doesn’t have to be massive to be meaningful.

In fact — and I say this with a full inbox of receipts — tiny lists convert better when they’re warm, personal, and real.

Why? Because small lists allow you to:

·       💌 Actually know who you’re talking to

·       🎯 Speak to real needs — not imaginary avatars

·       🧘‍♀️ Experiment without the pressure of perfection

·       💬 Get real replies that teach you more than analytics ever could

Your tiny list is not a stepping stone.
It’s a secret weapon.

Here’s something I wish more marketers admitted:

Many 6-figure creators don’t have “high-performing” lists.
They have big lists with cold subscribers.

·       People who never open

·       People who don’t remember how they got there

·       People who signed up for a freebie and ghosted

And when they launch?
Crickets. Or refunds.

Why?

Because big lists only work if they’re built on connection.
Otherwise, they’re just numbers.

But your list?
Even if it’s 27 people?
Even if 3 of them are your cousins?

If they trust you — if they listen — you have gold.

Here’s what you can do right now that the 10k-list people can’t:

You can write to your list like they’re sitting in your living room.
And they’ll feel it.

Try this opening line:

“I know this isn’t a giant newsletter. It’s more like a circle. And I love that you’re in it.”

Now try that at 20k subscribers. Good luck.

Small list = freedom to find your voice.

You can:

·       Experiment with stories

·       Shift your style

·       Play with offers

·       Ask your readers what they actually want

No pressure. Just practice.

Small lists mean:

·       No huge launch infrastructure

·       No 47-email sequences

·       No burning out over 0.2% conversion rates

Instead, you can write 1 email that says:

“I’ve got 3 spots open. If your gut says yes, reply. No fancy funnel. Just connection.”

And you’ll book them.

Because that kind of intimacy is the strategy.

Want to send something quick, connective, and delightful?

Here’s an easy one:

Subject Line: “I see you, tiny list friends 💌”

Body:

Hey [first name] —

This email isn’t going out to thousands.
It’s going out to you.

And I just wanted to say: thank you for being here.

In a world of big numbers, loud strategies, and pressure to scale fast…
I’m building something slower. Softer. More real.

And I’m so glad you’re in the room.

I’ve got a few things coming up — some offers, some stories, some soulful experiments — and I’ll be sharing them here first.

Because small circles mean deeper trust.
And that’s the kind of business I want.

With love + big gratitude,
[Your Name]

This kind of message connects.
It warms people up.
It reminds you why you’re doing this.

It’s not fluff. It’s foundational.

Here are a few things I’ve seen my clients learn through tiny-list seasons:

·       🎯 Messaging clarity — because vague doesn’t work when the reader is real

·       🧘‍♀️ Nervous system safety — because there’s less pressure to “perform”

·       💬 Sales process mastery — because they talk to people, not segments

·       💌 Writing consistency — because they fall in love with the rhythm, not the reach

So if you’ve been waiting to “grow your list” before you go all in?

This is your sign: You’re already in.
Now it’s time to nurture what you’ve got.

Here’s your Friday prompt:

“Something beautiful about my tiny list is _________.”

Finish that sentence.

Let it surprise you.
Let it remind you why you’re building this your way.

And hey — if you feel brave?
Share your answer in your next email.
Let your people know they’re part of something special.

Because they are.

With confetti + conviction,
—Eli ✍️

“You don’t need a big list to make a big impact. Just a warm one.”

✅ You’ve been quietly growing a list that feels like you
✅ You’re tired of “10k subscriber” pressure
✅ You want to build a business that starts small and stays true

Creator Anthony Maynard

Frominboxtoincome.com