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Know someone who’s convinced their list is “dead”? Forward this email to them.

In today’s issue:

·       Why “cold lists” are mostly a myth

·       The hidden reason people stop opening (and how to reverse it)

·       A simple re-engagement reset you can run this week

Here’s the truth most marketers won’t say out loud:

Your list isn’t cold.
It’s just been left without a conversation.

And silence doesn’t mean disinterest.
It usually means confusion, overwhelm, or emotional distance.

Just like any relationship.

When someone unsubscribes, that’s clear.

But when they stay… quietly?
That’s not rejection. That’s hesitation.

Your subscribers didn’t wake up one day and decide:

“I no longer care about this person.”

More often, they’re thinking:

·       “I don’t know what this email is for anymore.”

·       “I like them, I’m just busy.”

·       “I’ll read this later.” (They never do.)

That’s not a cold list.
That’s a relationship stuck on read.

It’s rarely about frequency.
And almost never about algorithms.

It’s usually one of these:

·       You stopped leading the relationship

·       Your emails became informative… but impersonal

·       You trained people to expect value but not connection

·       You disappeared without resetting expectations

In human terms?

You kept showing up with updates…
but stopped saying why they matter.

A client once told me,

“I think my list is dead. Nobody replies anymore.”

We looked closer.

She hadn’t asked a question in nine months.
Every email was polished. Helpful. Correct.

And emotionally… untouchable.

No invitation.
No vulnerability.
No reason to respond.

So we changed one thing.

Her next email started with:

“Can I be honest for a second?”

Replies poured in.

Not because the list warmed up.
But because she did.

You don’t need a big launch.
You don’t need a re-engagement funnel.

You need a reset conversation.

Here’s a simple 3-email reboot you can run over one week:

Subject idea: “I’ve been thinking about us.”

·       Acknowledge the quiet

·       Take responsibility (no guilt trips)

·       Re-state why you’re here—and who you’re for

Example framing:

“If my emails have felt easy to ignore lately, that’s on me.
I want this to feel like a conversation again—not noise.”

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Subject idea: “Can I ask you something?”

·       Ask ONE simple, low-friction question

·       Make replying feel safe and optional

·       Show you’ll actually read responses

Examples:

·       “What are you stuck on right now?”

·       “Do you want more strategy or more behind-the-scenes?”

·       “What made you subscribe in the first place?”

Subject idea: “Here’s what to expect from me.”

·       Clarify how often you’ll email

·       What kind of emails you’ll send

·       What problem you help them solve now

This rebuilds trust faster than any tactic.

People don’t disengage from content.
They disengage from unclear relationships.

When your inbox becomes predictable—but not personal—
your emails get mentally archived.

Re-engagement isn’t about clever subject lines.

It’s about leadership.

You’re not there to impress.
You’re there to guide.

And guidance starts with clarity.

Your list doesn’t need more value.

It needs to feel seen again.

When you stop treating subscribers like an audience
and start treating them like humans in a conversation—

They lean back in.

People don’t ghost emails.
They ghost uncertainty.

·       A “cold list” is usually a relationship without direction

·       Silence ≠ disinterest

·       Clarity + invitation = re-engagement

·       Lead the relationship back to life

Reply with your take 🧠
Or forward this to a friend who’s been afraid to email their list ➡️

Creator & Founder

Anthony Maynard

Frominboxtoincome.com

Emails that get read, build trust, and drive results