People don’t want a lecture.
They want a lift.
Today is Stage 2 of the Freedom Funnel: Educate.

Our job is simple.
Teach one idea.
Move one step.
Keep your voice warm and light. ✨

A client once asked me, “Should I send a 1,600-word guide?”
I said, “Only if you love unsubscribe parties.” 🙃

We tried a new way.
Two short, useful emails.
One idea each.
A tiny next step.

Her clicks went up.
Replies felt human.
Sales came later, and softer.

Why?
Because education is care, not a TED Talk.
We teach to help. Not to prove we’re smart.

Two emails. Small. Sharp. Helpful.

·       Email 3: Teach the core idea

·       Email 4: Melt one objection

That’s it.
Not ten ideas.
Just two clean moves that build trust.

Give one tool your reader can use today.

Use this 3-part frame:

1.     Model. Explain your idea in three steps.

2.     Mistake. Call out one common trap.

3.     Move. Give a tiny action to try now.

Model: The “3 Rs” for better emails: Real → Relevant → Request.

·       Real: say one true thing from your day.

·       Relevant: tie it to their pain.

·       Request: ask for one small action.

Mistake: Writing long intros that hide the point.
Move: Cut your first line. Start where the energy is.

·       1–2 lines per idea.

·       Short bullets.

·       Plain words.

·       “Try the 3 Rs on your next email. Reply with how it felt.”

·       “Want a worksheet? Click here and I’ll send it.”

·       “Share one line you cut. I’ll cheer.”

·       “One small model for better emails”

·       “Try this today: Real → Relevant → Request”

·       “Cut this one line. Watch the click.”

Reduce fear.
Increase safety.
Invite a tiny yes.

·       “I don’t have time.”

·       “I’m not ready.”

·       “I’m not good at writing.”

·       “Selling makes me cringe.”

Choose the one you hear most.
Speak to it with care.

1.     Name the fear. Use their words.

2.     Show a story. Short and true.

3.     Offer a test. A tiny experiment that gives proof.

Fear: “I don’t have time for email.”
Story: “I wrote last Tuesday’s note in 14 minutes on my phone while the kettle boiled.”
Test: “Set a 10-minute timer. Write a 5-line note. Subject: ‘A tiny help for today.’ Send to 10% of your list. See what happens.”

·       “Reply with ‘TIME’ and I’ll send my 10-minute template.”

·       “Click here for a 5-line outline you can copy.”

·       “Want me to review one note? Hit reply. I’ll pick two.”

·       “Busy? Try this 10-minute email”

·       “Not ready? Do this tiny test”

·       “Hate selling? Read this gentle fix”

Read the email out loud.
If you trip, it’s too stiff.
Swap big words for small ones.

Trade these:

·       “utilize” → use

·       “execute” → do

·       “optimize” → improve

·       “implement” → try

·       “leverage” → use (again, yes)

Your reader wants your voice, not your thesis.
Be warm. Be clear. Be brief.

Use structure that the brain loves.

·       One idea per email

·       Bullets for 3+ items

·       Bold for key phrases

·       Short lines and white space

·       A single CTA at the end

Skimmable isn’t lazy.
Skimmable is kind.

Link to a short page with:

·       A before/after example

·       One quote or DM screenshot

·       The tiny action restated

Keep it simple.
This page is not your sales page.
It’s the “ohhh, I get it now” page.

·       Email 3 clicks: 2–10%

·       Email 4 replies: “this helped,” “I tried it,” “TIME”

·       Skim signal: more saves, more forwards

If numbers feel low, don’t panic.
Adjust next month.
Education compounds.

·       Too much content.
Fix: Save half for next week. Link to one resource.

·       No story.
Fix: Add one moment from your life. Two lines are enough.

·       Weak CTA.
Fix: Ask for one small action that takes <2 minutes.

·       Wall of text.
Fix: Hit return more. Use bullets. Use bold for the path.

Set a timer. Do this now.

·       Pick your core idea for Email 3

·       Write Model → Mistake → Move

·       Add one link or worksheet

·       Pick your top objection for Email 4

·       Write Fear → Story → Test

·       Add one reply word (TIME / READY / VOICE)

·       Test both emails to yourself

·       Schedule with a 2-day delay from Connect

Done beats perfect.
We can polish next round.

Teaching builds trust when it’s small, real, and useful.
No podium.
No lecture.
Just a clear path and a kind nudge.

When you do that, the Invite stage feels easy.
Because your reader already moved once, with you.

“Show the path. Walk one step. Then invite the next.” 🛤️

👉 Reply with your core idea for Email 3 and the fear you’ll melt in Email 4. I’ll send one tweak you can use today.
👉 Save this issue for build day. ⭐
👉 Star it so you can find it fast.
👉 Share with a friend who over-teaches and under-sends.

#InboxToIncome #FreedomFunnel #EmailMarketing #EducateDontLecture #NurtureSequence #CreativeSolopreneur #ConnectEducateInvite #EthicalMarketing #HelpfulNotHype

1.     “Teach one idea. Move one step.”
Pre-header: A tiny model + a tiny test your reader will love.

2.     “No lectures. Just a lift.”
Pre-header: Two short emails that help today, not someday.

3.     “Busy? Try this 10-minute lesson.”
Pre-header: A simple frame to teach without the scroll.

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