Hey Lena,

Let’s do a quick exercise.

Say this out loud:
“Hi [First Name], thanks for signing up for my list. Click here to download your free resource. Let me know if you have any questions.”

😐 Did that feel...warm?
Genuine?
Like the kind of message you'd actually say to a real human over coffee?

Or did it feel like a chatbot wearing a blazer?

Exactly.

Today’s lesson:
Automation is allowed. But robotic writing is not.

Because here’s the thing:
You are not a script.
You are not a funnel.
You are not a soulless copy/paste machine.

You’re Lena Freakin’ Morales.

And your subscribers?
They deserve better than a template with no personality.

Automated emails go wrong when we think of them as tasks instead of touchpoints.

They start sounding like this:

·       “Your resource is ready.”

·       “Click here for more.”

·       “Offer ends soon.”

·       “Don’t miss out!”

·       “Act now!” 🙄

It’s all function.
No flavor.

But your people didn’t sign up to be processed.
They signed up to feel something.

To be inspired.
To connect.
To belong.

Which means even your automated stuff has to carry your soul.

Before you hit publish on any automation, run it through this short checklist:

1.     Would I say this out loud to someone I care about?

2.     Does this sound like my actual voice — or a “marketing voice”?

3.     Does it make someone feel something — not just do something?

4.     Is there even a sprinkle of me in it?

If the answer is “no” across the board — hit pause.
It’s rewrite time.

Let me show you a little glow-up magic.

Here’s a standard automated welcome email:

Hey [First Name],

Thanks for joining my list. Your free guide is attached.

Stay tuned for more updates.

·       Lena

Yawn.

Here’s what it could look like instead:

Subject: Can I tell you a quick story?

Hey [First Name] —

I used to send emails that sounded like they came from a fax machine.

All “your download is ready” and “thanks for subscribing.”

But I realized: I don’t want subscribers. I want relationships.

So here’s what I’ll promise you:

·       I’ll write like a real human.

·       I’ll never email just to “drive urgency.”

·       And I’ll treat your inbox like a dinner table, not a billboard.

Your free guide is below (I hope it helps).

And if you feel like it, hit reply and say hey.
Tell me where you’re stuck, or what you’re building.

I’m listening.

— Lena 💛

Now that’s connection.
That’s automation with soul.

Instead of “Here’s your download,” try something like:

“When I first created this guide, I was sitting on the floor of my tiny studio apartment surrounded by crumpled Post-it notes...”

Give people context. Invite them in.

Yes, you can use [First Name].
But don’t force it. Name tokens are most effective when they sound like real conversation:

“Hey Lena, I made this for you.”

Don’t do:

“Hi Lena, as a subscriber to our list, we wanted to personally inform you…”

Barf. 🧻

Instead of “Click here to read the blog,” try:

“I think this post will feel like a warm permission slip — especially if you’ve been pushing too hard lately.”

Tell them why it matters.
Not just where to click.

A few months ago, I got a welcome email from a watercolor artist.

It was automated. I knew it was.
But it opened with:

“I don’t know your name yet, but I’m so glad you’re here.”

Then she told a short story about painting her first messy floral print and doubting whether anyone would ever buy it.

That email didn’t include a fancy quiz.
No funnel.
No “tripwire” offer.

Just heart.

And I remember it to this day.

That’s the kind of automation we’re aiming for.

Pick one:

·       Your welcome email

·       Your freebie delivery

·       Your “thanks for signing up” message

Now rewrite it with:

·       A short story or anecdote

·       A natural tone (use contractions, break the rules!)

·       A question or invitation to reply

If you want, send me your before & after. I’ll give you a mini voice note critique. 🎙️

✨ The best automated emails don’t feel automatic.
They feel like someone took a breath before hitting send.

And that someone?
Should be you.

📜 “Automate delivery. Never automate your voice.”

🧠 Have an automated email that needs a makeover?
Reply and drop the link or paste the copy. I’ll take a peek.

📥 Save this in your “Email Templates” folder
📣 Share this with a friend who’s sending robots to do human work

1.     “Thanks for subscribing” is not enough.
Pre-header: Here’s what to send instead.

2.     Automation ≠ Robotic.
Pre-header: Make every email feel like a hug, not a handoff.

3.     One story. One sentence. Big impact.
Pre-header: How to humanize your next automated email.

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Load a workflow, follow the checklist, and turn one idea into a newsletter, three posts, and a clear CTA—without tool overload. Ready for momentum?

Send me the Stack. https://aiscalestack.com/new

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