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Celebration & Connection: Behind the List: What You Learned in 2025

Because every email you sent taught you something — even the ones no one replied to.
Write less. Connect more. Convert better.

📬 Before the Open Rate, There Was You

Let’s zoom out for a second.

It’s easy to reduce your year in email to:

·       Open rates

·       Clicks

·       Replies

·       Sales

But the truth?

Your inbox tells the story of your evolution.

Every draft, every idea, every “hey, I’m back” email you almost didn’t send —
they weren’t just marketing moments.

They were growth markers.

You didn’t just build a content calendar.
You built clarity.
You built confidence.
You built capacity.

So today, we’re going behind the analytics.

Let’s reflect on what 2025 really taught you — through your relationship with email.

🔍 What Email Taught You (That the Algorithm Never Could)

Most people treat email like a task to check off.
But for soulful solopreneurs like you?

It’s something more.

Here’s what your email list might’ve taught you in 2025 — if you look close enough:

1. 💬 You Have Something Worth Saying

You sat down. You wrote. You sent it.
That alone is proof that you believe in your voice — even when it shakes.

Lesson: Trust your perspective. It matters more than perfection.

2. ⏳ Slower ≠ Smaller

Maybe you sent fewer emails this year.
Maybe you paused in the middle of a launch.
Maybe you didn’t “nurture your list weekly” like the gurus say.

And guess what?

You’re still here.
So are your people.

Lesson: Consistency is what you define it to be.

3. 🧠 Strategy Is Simpler Than You Think

You don’t need 14 lead magnets, a 12-part funnel, or 72 segmentation tags.

What worked this year?

·       Telling real stories

·       Asking thoughtful questions

·       Offering things you believed in

Lesson: People buy from people — not automations.

4. 🛑 Breaks Are Part of the Rhythm

Let’s be honest: You probably ghosted your list once or twice.

And maybe you thought, “That’s it. I’ve broken the trust.”

But when you came back?

They were still there.
They were still listening.
Some even replied with, “I missed you.”

Lesson: The relationship doesn’t break when you rest. It deepens when you return.

️ What You Might’ve Learned (Try These On)

Not all lessons are obvious. Some are quiet. Some you didn’t even realize until now.

So here are a few questions to spark your own reflection:

·       🧡 When did you feel most proud of your writing?

·       📉 What email didn’t land — but taught you something about clarity or audience?

·       🌱 What changed in your process from January to December?

·       💬 What feedback did you receive (in words or silence)?

·       💌 What do you now know about your voice, that you didn’t at the start of the year?

Pause here.
Write down one thing you learned about yourself through email this year.

Even if it’s small.
Especially if it’s small.

That’s where the good stuff lives.

📣 Want to Share What You Learned?

Here’s a simple email you can send today that builds trust + invites connection:

Subject Line: “Behind the scenes of my inbox this year…”

Body:

Hey [first name] —

I’ve been thinking a lot about what I learned through writing to you this year.

Here are 3 honest takeaways from behind the list:

📝 [Lesson you learned about your voice]
📩 [Lesson you learned about your people]
🧘‍♀️ [Lesson you learned about your rhythm or rest]

Thank you for being part of the experiment.

Whether you opened one email or every single one — I’m grateful.

Here’s to showing up (imperfectly) again in 2026.

With gratitude,
[Your Name]

People love this kind of transparency.
It doesn’t feel like “a brand” — it feels like a person.
That’s why it works.

💡 Remember: The Inbox Is a Mirror

Every solopreneur I work with eventually realizes this:

Your relationship with email reflects your relationship with your work.

If you felt scattered with your list?
You probably felt scattered in your offers.

If you felt connected and clear?
Your conversions probably followed.

So as you prep for 2026, don’t just plan content.
Plan a practice.

One that teaches you. Supports you. Evolves with you.

🎯 What to Do With This Insight

Now that you’ve gathered some lessons, you can:

·       💬 Share your insights in a reflection email

·       ️ Use them to adjust your writing rhythm for next year

·       🧭 Let them shape your messaging pillars or welcome sequence

·       🧰 Turn them into mini-lessons for your community

·       🛠️ Just hold them — gently — as data for future you

You don’t have to capitalize on every insight.
Some of them are just for trust.
Some are just for truth.

With deep respect,
—Eli

“Your email list is not a task. It’s a trail of your becoming.”

💾 Save this Issue if:

You want to reflect on your growth through email
You’re shifting from tactics to truth
You’re building a visibility rhythm that grows with you

If you want to make money sell some products, But if you want to get rich then create and control markets! How? By creating an Email list. AIScalestack

Creator & Founder

Anthony Maynard

Grow your business with emails people actually want to read.

Connect better. Convert more. Grow with emails that matter.

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