Automate So You Can Be More Human

Reclaim Your Energy, Your Voice, and Your Time

Hey Lena,

Let’s talk about something that either makes your heart race…
or your soul shrivel:

🤖 Automation.

Yeah. That word.

Maybe you’ve thought about it.
Maybe you’ve tried to set it up.
Or maybe you ran screaming when a tech bro told you to “build a 37-step funnel in ClickFunnels with tripwires, tags, and upsells.”

Look. I get it.

You didn’t start your business to become a robot.

You started it because you wanted to connect.
Create.
Change things.

So when people say “automate,” it can sound like a shortcut to cold, creepy, and corporate.

But today, I want to flip the script.
Because automation, when done right, is freedom.

Let me show you how.

🤯 First, the Mindset Shift

Here’s the lie we’re often sold:

Automation replaces you.

But here’s the truth I want you to hold onto today:

Automation supports you — so the best parts of you can shine.

Read that again, Lena.

Because this isn’t about building a lifeless funnel that pumps out generic offers.

This is about creating calm.
Creating space.
So you can show up where it matters most — with presence, not pressure.

🧠 Think of It Like This...

Imagine your email list as a cozy dinner party.

Would you personally hand-write directions to every guest?
Would you set the table 17 different times?
Would you walk each person to their seat individually?

No.

You’d automate what doesn’t require your genius:

·       Directions = email delivery

·       Name cards = tagging

·       Meal plan = offer setup

So you can do what you do best:
Light candles
Pour drinks
Tell stories
Create moments

Automation handles the logistics.
You handle the magic.

🛠️ What You Can Automate (Without Losing Soul)

Let’s start simple.
Here are a few things that are 100% safe to automate — and actually enhance your reader’s experience:

·       Welcome emails (delivered right after opt-in)

·       Freebie delivery (with a soft follow-up)

·       Tag-based nurturing (ex: design freebies = design-focused sequence)

·       Workshop reminders (no manual babysitting)

·       “If they clicked this, send that” flows

None of these remove your humanity.
They just remove your repetition.

Instead of copy-pasting a “here’s your free guide!” email 47 times this month…
you write it once — with warmth — and let it live on.

That’s not lazy.
That’s leveraged.

The Real Purpose of Automation: Emotional Space

Let me tell you about my client, Jo.

She’s a creative coach who used to send everything manually.

She wanted every email to feel personal — and it did. But she was also:

·       Behind on client calls

·       Tired of repeating herself

·       Dreading her inbox

She thought automation would make her business feel “too cold.”

But we set up just 3 flows:

1.     A story-based welcome sequence

2.     A “you might love this” follow-up email

3.     A 3-day nurture for new signups from her quiz

The result?

She started hearing things like:

“I don’t know if this was automated… but it felt like you knew exactly what I needed.”

That’s when she realized:
Automation isn’t the opposite of connection.
It’s the thing that makes deeper connection possible.

🧘🏽‍♀️ The Energy Audit: What Could You Automate?

Let’s make this real for you, Lena.

Take a moment to write down the emails you’ve sent 3+ times in the last 90 days.

Now ask:

·       Could one story-based email replace this task?

·       Could I turn this into a nurture flow?

·       Could I pre-write the response and just add a personal note?

You don’t need a 47-step funnel.
You just need a few emails that make people feel seen.

🔄 Create Once, Connect Forever

Imagine writing ONE really beautiful email:

·       It shares a personal story

·       It thanks someone for joining

·       It links to your favorite blog post

·       It asks a single, open-ended question

Now imagine it gets sent automatically to every new subscriber.
Every week. Every month. Forever.

That’s not a funnel.

That’s a hug that keeps on hugging. 💌

💡 Big Lesson

Automation is not about replacing your voice.

It’s about giving your best voice a permanent place to live — so you can rest, breathe, and show up when it matters most.

You didn’t become a business owner to write the same email 300 times.

You became one to make a difference.

Let automation hold the structure.
So you can show up with soul.

🪄 Proverb of the Day:

📜 “Automate your admin. Personalize your presence.”

💬 Before You Go…

💭 What’s ONE email in your biz you’re tired of rewriting?

Reply and tell me — I’ll help you automate it (the soulful way).
📌 Save this issue in your “Automation Ideas” folder
📣 Share it with a friend who wants to simplify without selling out

📬 Email Subject Line Options (Daniel Throssell–style)

1.     Why I don’t write my own emails anymore.
Pre-header: (Sort of.)

2.     This might be the most human automation strategy yet.
Pre-header: And it’s how I reclaimed my time.

3.     Automate less? Nope. Automate better.
Pre-header: Here’s how to add soul, not sleaze.

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