Hey Lena,

Let’s get one thing clear before this weekend:

Your email list is not a piñata.

It’s not something you beat with a bat until money falls out.
It’s not a numbers game.
It’s not a click-farm.

It’s a room full of humans.
Real ones.

👩🏽‍💻 That designer who reads your newsletter at the coffee shop
🧑🏻‍🎨 The copywriter who bookmarked your freebie last month
🧘🏾 The new mom on your list who opens your emails during nap time

These people don’t need more noise.
They need more you — done right.

So today, we’re talking about the right way to email during promo season —
without triggering mass unsubscribes, trust erosion, or inbox fatigue.

Let’s treat your list like what it is:
Sacred ground.

Here’s the common “panic plan”:

Wait until the week of Black Friday.
Realize you need to hit your revenue goal.
Slam your list with 5 emails in 48 hours.
One “last call.” Then another. Then one with “all caps.”
Finish the campaign feeling gross.

Sound familiar?

Now, don’t get me wrong —
Multiple emails in a promo can work.
But only if they’re paced, thoughtful, and intentional.

Otherwise?

You end up in the Unsubscribe Zone™ —
that tragic space where your list ghost you not because you sold…
but because you stopped treating them like people.

Here’s a simple system I teach inside my seasonal strategy sessions:

“Here’s what’s coming — and why it matters.”

Let them know what’s on the way before you pitch.
Think: calm energy, kind voice, story-based preview.

CTA: “More soon. I’ll send all the details this Friday.”

“This is what I made for you (and how it helps)”

Present your offer clearly. No rush. No yelling.
Highlight how it supports the season they’re in — emotionally or strategically.

CTA: “Click here for all the details when you’re ready.”

“In case you missed it…”

Send this to non-openers or those who didn’t click.
Change the angle: try a story, a question, or a transformation example.

CTA: “Still curious? Here's the offer again.”

“Thank you — no matter what you choose.”

Even if no one buys, you write this one.
Celebrate your list. Recap the offer. Say thank you.
(Yes — even during a promo. Especially then.)

CTA: “Doors close tonight, but I’m grateful either way.”

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Learn more.

Here's what I tell every client I coach through a seasonal strategy:

It’s not the frequency that burns people out — it’s the force.

You can send four emails in five days if they:

·       Feel like a story, not a sales machine

·       Honor the reader’s autonomy

·       Offer genuine value or clarity each time

·       Match the vibe of your brand — not someone else’s funnel template

Lena, your list wants to hear from you.

But they want to hear from you —
not the version of you who panicked and downloaded a bro-marketer Black Friday script.

❓Would I say this to someone I respect — in person?

❓Am I adding clarity or just adding noise?

❓If this was the only email someone read from me all year…
would I be proud of it?

These questions are your new quality filter.
Use them like a compass.

Last year, I worked with a calligraphy artist named Joy.
She had a $97 holiday bundle and a list of 600 subscribers.

She was about to do “the usual” — 6 emails in 3 days, last-minute graphics, multiple exclamation marks. 😬

We paused. We built a 3-email flow with soft CTAs and personal notes.

Her open rate? 48%
Her revenue? $4,800
Her unsubscribes? Zero.

The best part?

She said, “I finally felt like I was writing to humans, not playing a game.”

Try a 2-email test:

1.     A personal story + preview of your offer

2.     One single email with the link, benefits, and a heartfelt P.S.

Then watch the replies roll in like:

“This felt so thoughtful.”
“I usually delete these, but I’m glad I opened yours.”
“I didn’t buy, but I felt seen.”

That’s trust.
That’s what gets remembered.
That’s what gets shared.

I’ve got a swipe file called
✨ “Calls-to-Action That Don’t Scream or Shame”
— 15 CTAs that convert and comfort.

Reply with “PIÑATA NO MORE” and I’ll send it your way.
Free. Always.

If you're about to load up your email platform and write 3 emails today… pause.

Ask yourself:

Would I want to receive this?
Would I open it if I wasn’t the one writing it?

If the answer is “maybe not” — start again.
Write like someone’s listening.

Because someone is.

Consistency beats chaos.
And your list will love you more for writing less — with more heart.

📜 “The inbox is a relationship, not a racket.”

💭 Reply and tell me:
Have you ever unsubscribed from someone during Black Friday? What made you click away?

🌟 Save this in your “Promo Planning” folder
📣 Forward it to a friend who’s about to “email bomb” their list (gently, of course 😉)

1.     Your list is not a punching bag.
Pre-header: And how to promote your offer without inbox violence.

2.     Before you send 6 emails in 2 days, read this.
Pre-header: You might be torching trust without realizing it.

3.     “How many emails is too many?” (Answer inside)
Pre-header: Plus: A 4-email promo stack your readers will thank you for.

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Load a workflow, follow the checklist, and turn one idea into a newsletter, three posts, and a clear CTA—without tool overload. Ready for momentum?

Send me the Stack. https://aiscalestack.com/new

(Affiliate link — I only recommend tools I personally use and love.)