You don’t owe your list an apology. You owe them your truth.

Complete - See previous content.

Complete - See previous content.

Complete - See previous content.

Complete - See previous content.

You know the emails that feel like they were written just for you?

The ones that land in your inbox like a cozy voice memo from a friend?

They’re the ones that make you smile… scroll slowly… maybe even hit reply without thinking.

That’s what we’re creating today.

Not a marketing blast. Not a slick, promo-perfect funnel email. But an actual connection email.

Let’s make your subscribers feel seen, heard, and held.

Connection emails punch way above their weight. Because while everyone else is obsessing over automation hacks and A/B testing subject lines…

You’re building belonging.

And people buy from people they feel connected to. They remember you. They refer you. They trust you.

All because you wrote like a human, not a brand bot.

Back when Lena first tried writing “conversational emails,” she overthought everything.

·       Should I follow a format?

·       Is this too casual?

·       Will people think I’m unprofessional?

So she copied email formulas she saw in free courses and swiped from copywriting “gurus.”

But the emails felt stiff. Unnatural. Like someone cosplaying as a marketer.

Until one day she opened her inbox and saw a reply from a subscriber that simply said:

“This felt like a hug. Thank you.”

That email? It didn’t follow any template. It was 141 words. And it ended with “More soon. I’m rooting for you.”

No pitch. No clever formatting. Just a real moment.

That’s when she got it:

“I don’t need to sound more ‘professional.’ I need to sound more like… me.”

Let’s break this down into bite-sized pieces.

Ditch “Dear subscriber.” You’re not writing a press release.

Try:

·       “Hey you.”

·       “Hi from my kitchen table (where the Wi-Fi is patchy and the coffee is strong).”

·       “Quick note while I wait for Zoom to update. Again.”

Set the tone: We’re in this together.

Nothing epic. Just a moment.

Examples:

·       Something a client said that made you think

·       What you realized on your morning walk

·       A behind-the-scenes fail (bonus: humor!)

Stories build trust because they reveal humanity.

Don’t just say what happened—say why it matters.

Examples:

·       “It reminded me that consistency matters more than creativity.”

·       “It’s a good gut check for how I want to show up—on email and everywhere.”

·       “Might be useful if your week’s been weird, too.”

Anchor the lesson in them.

Let them reply. Think beyond “call to action.” Think: call to connection.

Try:

·       “What’s something that made you smile this week?”

·       “Hit reply if you’ve ever felt this way too.”

·       “I’m all ears if you want to share.”

You’ll be surprised how many people respond—if you sound like someone who wants them to.

No “To your success,” unless that’s truly you.

Try:

·       “More soon. Big hugs.”

·       “Cheering for you always.”

·       “Back next week with something juicy.”

Think text, not newsletter.

Subject: Something small, but meaningful

Hey you.

This isn’t a big strategy drop. Just a tiny moment I wanted to share:

[Insert 3–4 sentences of story — what happened, how you felt, what it made you think about.]

It reminded me that [insert lesson].

Might be useful for you too. Especially if you’re feeling [emotion your reader might relate to].

If you want to share your own moment, I’m here. Always happy to hear from you.

Back soon with more.

💛 [Your Name]

Easy. Breezy. Human.

These kinds of emails:

·       Get higher reply rates

·       Build emotional resonance

·       Increase loyalty and retention

·       Make YOU feel less like a marketer and more like…yourself

And bonus: When it’s time to promote, your people are already paying attention.

Not because you screamed the loudest. But because you whispered something real.

Your best emails won’t be the most optimized. They’ll be the most honest.

Let your subscribers feel like they just got a text from someone who gets them.

They’ll open the next one even faster.

“Write like you’re texting your smartest friend.”

·       💬 Reply with one line you’re going to use in your next email

·       📌 Save this as your go-to when you feel stuck or stiff

·       📤 Forward to your biz buddy who’s trying to sound more “professional”

Tomorrow: A cozy recap of everything we covered this week—and how to turn this series into your ongoing strategy.

Your words connect more than you know 💌

Meet AI Scale Stack—an opinionated system that helps solopreneurs ship more, sell more, and save 10+ hours a week.

Load a workflow, follow the checklist, and turn one idea into a newsletter, three posts, and a clear CTA—without tool overload. Ready for momentum?

Send me the Stack. https://aiscalestack.com/new

(Affiliate link — I only recommend tools I personally use and love.)

Creator Anthony Maynard

Frominboxtoincome.com

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