People don’t hate buying.
People hate guessing.

So today’s job is simple.
Make the next step so clear your reader can’t miss it.
No hard sell. No fog. Just a clean door with a bright handle. ✨

This is Stage 3 of the Freedom Funnel: Invite.
I’ll show you how to write it so it feels kind, not pushy.
Clarity is the close.

A coaching client once asked me, “Why do people love my emails but never buy?”

We looked at her invites. They were soft… and fuzzy.
No clear promise. No simple path. Three links. Five side notes.

We stripped it down.
One problem in the reader’s words.
One line promise.
One button.
One small reason to act now.

Her first week with the new invite?
Fewer questions. More calm yeses.
Same list. Better door.

·       Email 5: Soft Invite. Name the problem. Show the path. Offer the next step.

·       Email 6: Proof + Preview. One story. What’s inside. What happens when they join.

·       Email 7 (optional): FAQ + Gentle Nudge. Clear answers. One last call. Dignity for both sides.

You can stop at two if you like.
But three gives room for people who need time. 🫶

Use phrases your reader says out loud.

·       “I’m stuck staring at a blank page.”

·       “I’m scared my emails sound robotic.”

·       “I keep writing. Nothing sells.”

Swipe this:

“If you’re sending emails that feel right but go quiet at the buy… this is for you.”

Short. Sharp. Human.

·       “Write emails that sound like you and sell with ease.”

·       “Set a nurture flow that makes money while you rest.”

·       “Go from random sends to a warm, steady yes.”

Use bullets. Keep it real.

·       4 live workshops or self-paced videos

·       12 fill-in-the-blank templates

·       Review from me on your Invite email

·       A 2-hour sprint plan for fast wins

One button. One line.

·       “Join now for $X.”

·       “Book a free 15-min fit call.”

·       “Start the $0 trial.”

Never fake it. Offer a real reason.

·       Bonus ends Friday

·       Spots limited for 1:1 support

·       Cohort starts Monday

·       Clear price

·       Clear refund or “cancel anytime”

·       What happens right after the click

Soft Invite skeleton:

·       Problem in their words

·       One-line promise

·       What’s inside (3–5 bullets)

·       Price + button

·       Real reason to act now

·       Tiny PS with a safety net

Keep it short.

·       “Sam sent her first soft invite. Two sales from a list of 400.”

·       “Mina used the 2-hour sprint. Now she batches a month in a weekend.”

People love a peek.

·       Screenshot of the dashboard

·       A 30-second video tour

·       A tiny excerpt from a template

Spell out the path once they click.

·       “Minute 1: Log in”

·       “Minute 5: Pick your theme”

·       “Minute 15: Draft Email 1 with the 3-step frame”

Yes, again. Same copy.
No new doors. No new paths.

Proof + Preview skeleton:

·       One story

·       Quick peek

·       First-day path

·       Button + bonus reminder

·       “Hit reply with a Q; I’ll answer”

Pick five real questions. Answer in one line each.

·       How long does it take? “2 hours to draft your first set.”

·       Will this sound like me? “Yes. Templates are loose; voice is yours.”

·       What if I’m new? “Perfect. We start with simple wins.”

·       What if I fall behind? “You get lifetime access; go at your pace.”

·       Is there support? “Yes. We do two live reviews each month.”

Close with one quiet line:

“If now isn’t your time, save this. I’ll be here when you’re ready.”

One button. One bow. 🎀

Problem → Promise → Path

“If writing your list feels heavy and selling feels icky, try a kinder plan.
I’ll help you write emails that sound like you, and set a nurture flow that sells while you rest.
Inside: 12 templates, 2 live reviews, and a sprint that drafts a month of emails in a weekend.”

Ethical urgency

“I keep the room small so I can give notes. 20 seats. When we hit that, doors close.”

Risk line

“Not a fit after 14 days? Email me. I’ll refund, no hard feelings.”

Button copy

·       “Join the cohort →”

·       “Start the sprint →”

·       “See the plan →”

·       One idea per paragraph

·       3–5 bullets for “what’s inside”

·       Bold key phrases

·       One button color, high contrast

·       White space (your best friend)

·       Price near the button (no hide and seek)

Skimmable is kind.
Kind sells.

·       Draft the Soft Invite with the skeleton above

·       Trim to one promise and one button

·       Add one real reason to act now

·       Write the Proof + Preview with a tiny story

·       Map the first 24 hours after purchase

·       Add refund or cancel-anytime line

·       Test links, add UTMs, schedule

·       Resend to non-openers with a new subject

Ship it. Then breathe. 🌿

Clarity is grace.
The kinder your invite, the easier the yes.
When people know the problem, the promise, the path, and the price… they can choose with peace.

“Show the door. Light the handle.” 🔆

👉 Reply with your offer name and price. I’ll suggest a one-line promise you can paste into your Soft Invite.
👉 Save this issue. ⭐
👉 Share it with a friend who sells well but writes fuzzy.

#InboxToIncome #FreedomFunnel #EmailMarketing #InviteToBuy #NurtureSequence #EthicalMarketing #ConnectEducateInvite #CreativeSolopreneur #ClarityConverts

1.     “Ready when you are.”
Pre-header: The kinder invite with one button and zero fog.

2.     “A clear door, a calm yes.”
Pre-header: Problem → Promise → Path. Join when it fits.

3.     “What happens after you click.”
Pre-header: A 24-hour preview so you can choose with ease.

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