Hey Lena,

Can one email really change everything?

Yep.
If you write it like it matters.
If you send it like you mean it.

Today’s newsletter is about writing one automated email that:

·       Feels wildly personal

·       Works forever

·       Builds connection and drives results

·       Doesn’t feel like... well, an automated email

This is your most powerful tool in the inbox.
And you only have to write it once.

Let’s go.

You don’t need a 7-part sales sequence.
You don’t need 5 offers in 5 days.
You don’t even need a funnel (unless you want one).

You need one email that does what hundreds of meh emails can’t.

An email that feels like this:

“I don’t know how this person knew exactly what I needed to hear… but wow.”

That kind of email?
It creates fans.
Buyers.
Word-of-mouth referrals.
Respect.

And it doesn’t come from a template.
It comes from your story.

Spoiler alert: personalization is NOT just about using someone’s first name.

It’s about making the reader feel like you’re sitting across from them, getting it.

Here’s what actually makes an email feel personal:

·       🟢 A specific, human story

·       🟢 Shared emotion (relatable fear, joy, frustration)

·       🟢 A message that sounds like you — not a funnel bro

·       🟢 A clear, soft offer (not a hard pitch)

·       🟢 An invitation to connect or reply

Most automated emails shout: “Here’s what I want you to do!”

Yours should whisper: “Here’s what I’ve been through… maybe it helps you, too.”

Here’s a basic freebie delivery email most people send:

Subject: Your download is ready

Hey [First Name],
Thanks for grabbing the free guide!
Here’s the link: [insert link].
Let me know if you have questions.

Cheers,
Lena

Yawn.

Here’s how that same email could look when you give it a little soul:

Subject: I made this when I was stuck (maybe it’ll help you too)

Hey [First Name] —

The guide you just downloaded?
I didn’t create it because I had “content strategy.”
I created it because I was stuck, overwhelmed, and wondering if I should just stop emailing altogether.

Every time I opened my laptop, I heard two voices:

·       “You should write your newsletter…”

·       “You have no idea what to say.”

So I made this for that version of me.
And now, for you.

If it helps, let me know.
If it brings up questions — I’m just a reply away.

We’re building this with real stories, not scripts. 💛

Talk soon,
Lena

See the difference?

Same email.
Same purpose.
Wildly different feeling.

Here’s your one-and-done framework for an evergreen welcome or delivery email that hits home:

Subject Line Ideas:

·       “The real reason I made this…”

·       “This might help if you’ve been spiraling”

·       “I used to hate email, too…”

Email Structure:

1.     Hook with a feeling — “I made this when I was stuck…”

2.     Short personal story — 3–5 lines of honesty

3.     What the resource or offer is — not just the link, but the why

4.     A soft CTA — “Let me know what you think” or “Here’s how to use it”

5.     An open door — “Reply and tell me where you’re at with this”

You only need one of these to start.
Here’s where you can place it:

·       After someone downloads your freebie

·       As the second email in your welcome sequence

·       In a post-purchase follow-up

·       On the thank you page (repurposed)

And yes — you can automate it.

But what makes it magic…
is that it feels like you sat down to write it, today.

One of my clients (let’s call her Michelle) had a design workbook as a lead magnet.

We rewrote her freebie delivery email to include a story about the time she cried in front of a client because she hated their brand direction — but felt too “junior” to say anything.

The email ended with:

“That moment taught me to stop designing for approval — and start designing for alignment. This workbook is my way of helping you start there, too.”

Three people replied.
One booked a call.
One shared it with a friend.
One bought her $5K intensive.

From one automated email.

The inbox isn’t a billboard.
It’s a bench.

A place to sit down beside someone and say:
“Here’s what I’ve learned. Maybe it helps.”

That’s how you build a business that scales without selling out.
And it only takes one email to start.

📜 “Speak once. Be remembered always.”

What’s your one email that needs a makeover?

Reply and tell me.
I’ll send you a quick “before & after” magic trick.

📌 Save this in your “Evergreen Assets” folder
📣 Share it with a solopreneur friend who’s tired of feeling like a spam bot

Pre-header: You only have to write it once.

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