"Marketing feels hard when you’re speaking in a voice that isn’t yours."

Let’s fix that — not with more templates or tactics, but by helping you find your true email energy.

You’re not struggling with email because you lack ideas.

You’re struggling because you’re writing from the wrong place.

Most solopreneurs fall into one of three Inbox Archetypes:

·       🌱 The Nurturer

·       🛍 The Seller

·       👻 The Ghost

Each one has a unique energy. And when you’re not aware of yours, things feel off.

Let’s break ‘em down. And don’t worry — no judgment if you’ve been all three (I have too 👋).

You thrive on connection.
You’d rather share lessons than promotions, reflections over results.

Your emails feel like:

·       A warm hug

·       A slow pour-over on a rainy day

·       A friend talking through life, one launch lesson at a time

You say things like:

·       “I just want to serve my audience”

·       “I’m not sure how to ask for the sale”

·       “I want to stay in integrity”

✨ Strengths:

·       Deep connection

·       Loyal readers

·       High engagement replies

😬 Challenges:

·       You under-sell

·       You hide your offers

·       You feel weird “switching gears” into sales mode

🔄 Nurturer Alignment Tip:
Don’t see selling as a switch — see it as a continuation of service.

“If this resonated, here’s something deeper.” ← That’s your sweet spot.

You know what you offer and who it helps.
You’re good at CTAs, urgency, and clear ROI.

Your emails feel like:

·       A sharp hook

·       A bold headline

·       A Black Friday sale that actually works

You say things like:

·       “Let’s get this in front of more eyes”

·       “I’m tracking conversions closely”

·       “Is this CTA strong enough?”

✨ Strengths:

·       High clarity

·       Solid open-to-click rates

·       Great at offers + upsells

😬 Challenges:

·       You can feel impersonal

·       Your list might burn out

·       You get ghosted post-launch

🔄 Seller Alignment Tip:
Layer in micro-connections. Start a story before the pitch. Invite curiosity. Warm them up emotionally before you go logical.

“Before we dive into today’s offer, let me share a quick moment from last week…”

You’re brilliant… but your list forgot.

You’ve either:

·       Gone MIA for weeks (or months)

·       Sent one email and never followed up

·       Written but never clicked “send”

Your emails feel like:

·       A whisper from the past

·       A beautifully designed broadcast… once every quarter

·       “Hey... I know it’s been a while…”

You say things like:

·       “I don’t want to bother anyone”

·       “I’m not ready yet”

·       “I need to fix the funnel first…”

✨ Strengths:

·       Tons of ideas

·       Gorgeous branding

·       When you do email, it hits

😬 Challenges:

·       No consistency

·       Low trust

·       Forgotten offers

🔄 Ghost Alignment Tip:
Start small. 1 email a week. No fancy sequence. No perfect template. Just… one moment, one message, one connection.

“This made me think of you today — here’s a quick story + one lesson…”

You probably are.

I’m a Nurturer-Seller hybrid — my instinct is to lead with story, but I’ve learned to offer with clarity and zero shame.

You may evolve from Ghost → Nurturer → Seller.
Or reverse. Or mix.

That’s the point.

📌 Knowing your default lets you course-correct before your inbox energy derails.

Instead of trying to “be better” at email…

Try to align your email voice with your real strengths and fix the blind spots.

Here’s how to shift:

Don’t fight your nature. Expand it 🌱→🛍→👻→🌱 again — it's a cycle.

1.     🧭 What do you love writing about — stories, offers, or something in between?

2.     ✍️ When’s the last time you emailed your list — and how did it feel?

3.     🔁 If you could only send one email this week, what would it be?

Answer those honestly — and your voice will lead the way.

You don’t need to change your voice.
You just need to know it — and use it with intention.

“Write emails that sound like you — not the version of you you think sells better.”

✨ Reply and tell me:
Which archetype are you most — Nurturer, Seller, or Ghost?

Or better yet:

·       Bookmark this to reread before your next email draft 📌

·       Forward it to a fellow solopreneur who needs a spark 💡

·       Or challenge yourself to write an email today in your real voice 🗣

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