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Small Wins Count Too
From Inbox to Income
Emails that get read, build trust, and drive results.
✨ Big wins are sexy. But small wins are what move the needle.
Everyone loves a viral post, a 6-figure launch, or a 42% click-through rate.
But let’s be real:
If you’re waiting for fireworks to feel successful, you’ll miss the quiet victories that actually build the business you want.
And if you’re anything like Lena — scrolling open rates at 11:49pm with a half-sipped matcha and a heart full of doubt — you need to hear this:
That 1 reply you got today? That’s gold.
That welcome sequence you finally finished? That’s leverage.
That email you sent when you didn’t feel ready? That’s courage.
Small wins are not placeholders.
They’re proof you’re showing up.
And most people won’t.
🖋 Let me tell you a quick story.
One of my clients — a brand designer named Claire — came to me after her launch “flopped.”
Here’s what she said:
“I only got 3 sales. And one was my past client.”
She was embarrassed. Defeated. Ready to ghost her list.
But when we opened her ConvertKit stats together, here’s what we saw:
217 people opened her first email
47 clicked to her offer
14 replied just to say, “I’m not ready right now, but I love your work.”
She thought she failed.
I saw a funnel that worked — and was this close to converting more.
The next month?
She re-sent her sequence to non-buyers with a new subject line and a 10% discount.
She made 9 more sales.
No new content. No new list. Just small, strategic tweaks.
Claire’s “flop” turned into $2,250 — and more confidence than she’d had in months.
Because she didn’t quit.
She noticed the signal inside the silence.
🧠 Here’s how to spot your small wins (and stack them like bricks)
When you're building a slow-burn, high-trust email ecosystem (like Lena wants to), here's how to keep going before the big stuff hits.
1. Reframe what a win looks like 💡
Not all wins wear capes.
Some wear cozy socks and come with 21% open rates.
Wins that count:
Someone replies with “This really landed today.”
You finally wrote your nurture sequence after procrastinating for 6 months.
A subscriber DMs you saying, “I forward your emails to my biz bestie every week.”
2. Track progress like a data-driven poet 📊✍️
You don’t have to be a spreadsheet queen to measure momentum.
But you do need to pay attention.
Keep a simple “Inbox Wins” journal:
📈 What email got the most clicks this month?
💬 What subject line pulled the most replies?
🪩 What CTA got someone to take action without you yelling “buy now”?
Every data point is a breadcrumb.
Follow them.
Even if they feel small. Especially if they do.
Email is a long game.
But celebrating publicly (or with a biz bestie) does two things:
Validates your work
Reminds your audience you're in motion
Try posting on Instagram:
“Sent an email today that felt like me again. No pitch. Just presence. And 3 people replied with stories of their own. 🥹 That’s the stuff.”
Vulnerability + visibility = trust
🎯 Why this matters more than ever
Your audience isn’t just watching for launches.
They’re watching for how you show up when:
You’re not sure it’s working
You’re tired of playing the algorithm game
You’re doubting yourself but still hitting “send”
Every email you send — every sentence you craft from integrity — is building something Lena’s terrified of losing:
Relevance. Connection. Confidence.
Small wins compound.
They turn into sequences.
They turn into sales.
They turn into a business that supports you even when you’re offline.
💬 My big lesson?
The clients who succeed the most aren’t always the loudest or the slickest.
They’re the ones who:
Keep showing up when no one claps
Keep sending emails even if their list is small
Celebrate their craft even before the cash
That’s sustainable. That’s smart. That’s soul-aligned business.
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💬 Say it with me:
“Small wins stack. Stack enough, and you build a legacy.” 🧱💌
🤔 Now you tell me...
What’s a tiny win you’re proud of this week?
Comment below 🖊️
Or hit reply and tell me privately (I read every one).
And if this email landed for you, do one small thing right now:
⭐ Star it
💾 Save it
📩 Forward it to a friend who’s being too hard on herself
Let’s normalize celebrating momentum, not just milestones.
You in?
📥 Email Subject Line Ideas (Daniel Throssell style)
1.
Subject: You didn’t “just” get 2 replies.
Preheader: You built trust. And that counts more than you think.
2.
Subject: Why I celebrate a 19% open rate like a $10K payday
Preheader: Because it is — if you know what to look for.
3.
Subject: One of my clients “failed” her launch.
Preheader: Then we looked under the hood…
#EmailMarketing #InboxWins #SolopreneurLife #SmallWinsBigResults
#FromInboxToIncome #CreativeBusiness #ListBuilding #EthicalMarketing
#ConversionWithoutSleaze #CelebrateTheProcess
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