Hey Lena,

Let’s talk about the thing you’re secretly dreading...

🧨 Selling.

Not the idea of selling.
You believe in your work. You know it helps people.
But the moment you sit down to write a promo email?

🚨 Your brain hits the panic button:

·       “This sounds pushy.”

·       “I’m turning into one of them.”

·       “Why do I feel like I need a shower after this?”

You’re not alone.

Thousands of thoughtful creators feel this tension.
Because most of us were taught how to market, not how to connect.

But I’ve got good news:
You don’t need to sell harder.
You just need to sell truer.

Let’s rewrite your promo story, shall we?

Here’s why traditional promos feel like a soul-suck:

1.     They're built on pressure, not permission

2.     They sound nothing like you

3.     They treat people like ATMs, not humans

Lena, you're not wired that way.
You value connection. Story. Care. Integrity.
So when your promo email feels like it could’ve been written by a robot in Vegas…
Your stomach flips.

Here’s what I want you to remember:

You can promote ethically, elegantly, and effectively.
In fact, when your offer comes from alignment — not urgency — people feel it. And they buy because of it.

Let’s try a new definition.

Selling is offering your aligned solution, clearly and kindly, to the people already looking for it.

That’s it.
No caps lock.
No carnival barker energy.

When you sell with structure, not shame — you give your reader space to choose.

🪄 It’s not about convincing.
✨ It’s about clarifying.

And when you do it right, you’ll hear things like:

“This felt so good to read.”
“I didn’t plan to buy anything this season… but this felt right.”
“I forwarded this to a friend. They needed it too.”

Let’s break it down.

Here’s your aligned 3-part promo formula — built for Lena energy:

📧 Subject Line: “This isn’t a sale. It’s a solution.”

Instead of “LAST CHANCE!” or “50% OFF!,” start with:

·       “If you’re feeling stuck this season…”

·       “Here’s something I made for creatives like you.”

·       “This might be the reset you’ve been needing.”

You're inviting your reader to consider something. Not demanding their attention.

✨ CTA ideas:

·       “Take a peek.”

·       “More details here when you’re ready.”

·       “No pressure, just possibilities.”

📧 Subject Line: “I made this because I wish I had it last year.”

Tell them why you created this offer.

Let them see:

·       Your process

·       Your motivation

·       Your heart

🧠 Example:

“I created this holiday content kit because last year I spent Thanksgiving Eve manually formatting an email at 1 AM. I promised myself I’d never do that again. And I don’t want you to either.”

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📧 Subject Line: “A note from a subscriber who made me cry”

Instead of sending 3 reminder emails that all say “last chance,” try:

·       A client testimonial that tells a transformation story

·       A behind-the-scenes of how it’s going

·       A reminder that this is available, not that it’s “ending”

✨ Your voice stays intact.
📈 And the message still moves.

Lena, if your gut is clenching while writing, you’ve probably slipped into one of these common traps:

❌ Fake urgency (“only 5 spots left!” when it’s unlimited)
❌ Overhyping the outcome (“double your revenue overnight!”)
❌ Guilt-tripping language (“if you don’t do this, you’ll stay stuck forever”)
❌ Writing like someone else (you know the ones — exclamation mark every sentence, bro-marketer energy)

Instead, use…

✅ Gentle urgency: “Doors close Friday so I can support everyone properly”
✅ Honest expectations: “This won’t fix everything, but it will get you unstuck”
✅ Respectful pacing: “Here when you’re ready. No rush.”
✅ Your actual tone: calm, caring, confident

Reply to this email with “ALIGN ME”
I’ll send you 3 of my real promo snippets that led to high conversions and subscriber thank-you notes.

Yes — thank-you notes from a sales email. It happens. When it's done right.

🖋️ “What would I say about this offer if I didn’t care about sounding ‘professional’ — only honest?”

Write for 5 minutes. Let the truth spill out. That’s your real promo draft.

Selling from alignment doesn’t mean your email has no strategy.

It means your strategy feels like you.

Let your design brain come out. Let your storytelling heart shine.
Structure the pitch. But stay soft.

You can be both the artist and the advocate.
The creative and the closer.

Selling isn’t gross when it’s grounded in truth.
When your offer helps, your email heals.
Not manipulates. Not pressures. Heals.

📜 “Market like a mirror, not a megaphone.”

(Show them themselves. Not just your offer.)

✏️ Reply and tell me:
What’s one line from a sales email you wrote that felt wrong in your gut?

📌 Save this email in your “Aligned Promos” folder
📣 Forward it to a biz friend who refuses to sound salesy (and is stuck because of it)

1.     Selling feels gross? Here’s why.
Pre-header: And how to promote your offer without needing a marketing shower.

2.     You don’t have to sell harder. Just truer.
Pre-header: Aligned promo emails that don’t make you cringe.

3.     The 3-part email strategy that keeps your soul intact.
Pre-header: (And still makes sales.)

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