In partnership with
🎬 The Repurposing Flywheel: From Email to Social Post
Bold Opening
Here’s the thing: people don’t always read emails. (Yep, even the good ones.)
But they scroll. They double-tap. They screenshot.
That’s why today, we’re taking your email and spinning it into your first repurposed piece: a social post.
Story to Hook You In
Last year, I sent an email about why hitting “send” feels scarier than posting on Instagram. (Spoiler: because email lands in someone’s home, not just on their feed.)
It got replies from people who said:
“Omg, I thought I was the only one who felt like that.”
Then I took one sentence from that same email—literally a single line—and posted it on Instagram.
Result? Triple the comments. A few shares. And more people signing up for my list.
Lesson? People want the soundbite first. The email was the meal. The post was the appetizer.
Step-by-Step Breakdown
Here’s how you spin Monday’s email into a killer post:
1. Find the “Mic Drop” Line
Go back to yesterday’s email.
Highlight one sentence that makes you pause. The line that feels tweetable. The one that could be slapped on a coffee mug. ☕
Options:
· Text-only post (short + punchy = powerful)
· Quote graphic in Canva (your colors, your fonts)
· Caption with a hook, the mic-drop line, and a one-line CTA like “Want the full story? It’s in my newsletter.”
3. Keep It Snackable
Don’t copy-paste your whole email. Social is for skimmers. Give them a taste.
4. CTA = Back to Email
End with a nudge: “For the full story, I wrote about this in yesterday’s email.”
(That’s how you train your audience to see your emails as the main stage.)
Find out why 100K+ engineers read The Code twice a week
Staying behind on tech trends can be a career killer.
But let’s face it, no one has hours to spare every week trying to stay updated.
That’s why over 100,000 engineers at companies like Google, Meta, and Apple read The Code twice a week.
Here’s why it works:
No fluff, just signal – Learn the most important tech news delivered in just two short emails.
Supercharge your skills – Get access to top research papers and resources that give you an edge in the industry.
See the future first – Discover what’s next before it hits the mainstream, so you can lead, not follow.
Why This Works
· Social is discovery. It puts your idea in front of people who might not know you yet.
· Email is depth. It’s where you explain, teach, and connect.
· The two feed each other. The post draws them in. The email keeps them close.
The Big Lesson
You don’t need new ideas for social. You just need to recycle the best line from your email.
Repeatable Proverb
“Why dig for gold twice? Melt one coin into many shapes.” 🪙
Call to Action
👉 Take one email you’ve already sent.
👉 Grab the boldest line.
👉 Post it on Instagram, LinkedIn, or Twitter today.
When you do, reply back and tell me: what line did you choose?
#InboxToIncome #ContentRepurposing #SocialMediaTips #EmailMarketing #RepurposeContent #CreativeSolopreneur #ContentFlywheel #BrandStorytelling
Email Subject Lines + Pre-Headers
1. “Turn one line into a social post ✨”
Pre-header: How to repurpose yesterday’s email into content gold.
2. “Your email’s secret superpower (hint: it’s not in the inbox)”
Pre-header: Steal this one-step process for Instagram or LinkedIn.
3. “Stop overthinking posts—use this instead”
Pre-header: One sentence from your last email = your next post.
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