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🎥 The Repurposing Flywheel: Behind the Scenes (Stories Edition)
Bold Opening
Your audience doesn’t just want polished posts.
They want to see you.
The messy desk. The dog barking in the background. The thought before the sentence.
That’s where Stories come in. And that’s where your email takes on a new life.
Story to Hook You In
A client once told me:
“I feel like Stories are silly. Who cares about what I’m doing in the middle of the day?”
Here’s the truth: Stories aren’t about “content.” They’re about connection.
Last month, I took the same email I sent to my list and shared a simple 3-frame story:
· Frame 1: Screenshot of the subject line.
· Frame 2: Me on camera saying, “Here’s the email I almost didn’t send because it felt too vulnerable.”
· Frame 3: A CTA—“Want the full story? It’s in my newsletter.”
Guess what happened? 14 new signups. And two DMs that said: “This is exactly what I needed today.”
Step-by-Step Breakdown
Here’s how you spin Monday’s email into a Story sequence today:
Literally take a screenshot of your email subject line or opening line. Post it as-is.
Why? It builds curiosity.
2. Record a Quick Video
30–60 seconds. No editing. Just you saying, “Here’s what I was thinking when I wrote this email.”
This makes you real. Relatable. Human.
3. End with a CTA
Always close with a nudge:
👉 “Want the full version? It’s in yesterday’s email.”
👉 Or: “I share these in my newsletter every week. DM me if you want the link.”
Find out why 100K+ engineers read The Code twice a week
Staying behind on tech trends can be a career killer.
But let’s face it, no one has hours to spare every week trying to stay updated.
That’s why over 100,000 engineers at companies like Google, Meta, and Apple read The Code twice a week.
Here’s why it works:
No fluff, just signal – Learn the most important tech news delivered in just two short emails.
Supercharge your skills – Get access to top research papers and resources that give you an edge in the industry.
See the future first – Discover what’s next before it hits the mainstream, so you can lead, not follow.
Why This Works
· Stories feel casual. They don’t demand polish. They invite honesty.
· Stories are temporary. Which makes people lean in before they disappear.
· Stories drive intimacy. When someone replies, you’re in their DMs—a direct line.
And remember: not everyone checks email daily, but most people tap through Stories. Repurposing ensures they hear the same message in both places.
The Big Lesson
Your email doesn’t live in one format. It’s a seed that can sprout into Stories that feel raw, honest, and memorable.
Repeatable Proverb
“Show the work, not just the result.” 🪞
Call to Action
👉 Pick the email you saved on Monday.
👉 Record a 3-frame Story about it today.
👉 Post it—even if it feels imperfect.
Then tell me: did anyone reply? (I bet they will.)
#InboxToIncome #EmailMarketing #StoriesThatSell #ContentRepurposing #ContentFlywheel #CreativeSolopreneur #RepurposeYourContent #AuthenticMarketing
Email Subject Lines + Pre-Headers
1. “How to turn yesterday’s email into a Story 🎥”
Pre-header: Repurpose your content in 3 quick frames.
2. “Your followers want this (not another post)”
Pre-header: Use Stories to make your email feel alive.
3. “The 24-hour trick for making your email unforgettable”
Pre-header: How to stretch one email into a Story that connects.
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